Joule moves store to Hampstead Village

Joule marked its move to Hampstead Village with a party on Friday night.

London jewellery retailer moves store from West Hampstead.

London retailer Joule has moved location, opening a shop in Hampstead Village, leaving its previous West Hampstead location.

Joule owners husband-and-wife-team Sanjay and Raji Pattni celebrated the opening of the new shop with a party on Friday night. Special guest at the event was Sarah Ho of brand Sho Fine Jewellery, who took time to talk guests through her latest collections which are on sale at Joule.

“Joule offers the kind of jewellery you can buy in Bond Street, but not at Bond Street prices,” said Sanjay Pattni at the opening event. “The people of Hampstead don’t need to go to the West End to buy a diamond engagement ring or a special piece of contemporary fine jewellery. They can come to us. We have some cutting-edge designer brands in our shop, including Tacori from the USA and Noah Barcelona from Spain, and we can offer a huge amount of expertise and knowledge between us that you won’t find in the typical big jewellery shops in London.”

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Joule was established in 1975 and is the only UK stockist of US diamond brand Tacori.

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