JQDT appoints operations director for local BID

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Birmingham businessman Keith Stanley to work with committee of 15.

The Jewellery Quarter Development Trust (JQDT) has hired Keith Stanley as operations director of its Business Improvement Disctrict (BID) campaign, as the area looks to attract investment and create jobs.

Stanley, a former businessman in Birmingham, will act as “the day-to-day face of the district” and will be responsible for delivering projects that make the area cleaner, safer and a better place to work and socialise.

Earlier this year, more than 600 local businesses were asked to vote to support the initiative, which will see companies with premises with a rateable value of £10,000 and above pay an annual levy of 2% to fund additional investment for the benefit of the whole area.

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The BID received a positive 45% turnout of voters, with 80% of the businesses voting yes, and the first levy payments were collected in September. The BID will help to improve marketing in the area to increase footfall and inward investment, and improving connectivity to the city centre.

Stanley said: “Most people might think it would be easy to spend the levy money, but the trick to a successful BID – and my main priority – is to make sure it is spent wisely. A high majority of businesses in the Jewellery Quarter voted yes to the initiative, which shows they care about their local community and support the JQDT’s vision to make the area a better place to work, live, visit and invest.”

Stanley spent five years as a director at Black Country Chamber and the past two and a half years running a charity in Greets Green. He will be supported in his new role by a BID management committee made up of 15 members from the Jewellery Quarter community.

“Some of the first BID instalment has already been allocated to festive incentives such as Christmas lights and a targeted marketing campaign, in conjunction with Marketing Birmingham, to encourage people to visit the many bars, restaurants, retailers and visitor attractions that the Quarter has to offer,” Stanley added.

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