Kabiri closes store to focus on flagship premises

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Indie retailer closes London King’s Road shop after three years.

Independent London retailer Kabiri has announced the closure of its King’s Road shop after three years on the Chelsea shopping street.

Kabiri is known for its trendsetting jewellery collections and for championing up-and-coming jewellery talent from the UK and overseas. The retail business has shifted focus to its Marylebone High Street shop – which opened in 2004 – as it seeks to create a single destination store.

Co-owner and founder Nathalie Kabiri told Professional Jeweller: "The focus for Kabiri is to concentrate on providing the best edit of international designers [and] a portfolio of luxury fashion-forward brands. We are proud of our collections and feel that we can best showcase these from one great destination store.

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"Although we will always have an exciting array of fashion-forward jewellers at a range of price points, our upper-end price point is the one currently driving the business and we want to focus on this luxury high-end sales offer and become even more of a destination shop rather than on maximising our exposure in two locations."

Along with a boost in sales among its high-end designers, Kabiri’s websales have also shown positive growth, with sales increasing more than 40% over the past year. Online, the shop sells designers including Tom Binns, V Jewellery, Gaydamak, Moxham London and Deci

Nathalie Kabiri added: "Going to one store makes perfect sense. We believe that reducing our bricks-and-mortar outlets will enable us to fulfil our objectives and to continue to grow."

 

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