Karen Millen opens standalone accessories store

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Shop in Bath that sells watches and jewellery to act as trial.

Fashion label Karen Millen has opened a standalone accessories shop in Bath called Karen Millen Accessories.

The shop will act as a pilot for the standalone brand. Should the concept prove successful Karen Millen has said it will roll it out to department stores and airports.

The 80 sq ft store opened last week in the Southgate Centre in Bath and the brand said that it will target more upmarket accessories shoppers that other accessories chains, such as Accessorize.

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Accessories account for 15 percent of Karen Millen’s sales and it sells a range of watches and jewellery. Karen Millen jewellery is typically priced between £45 and £100 and watches sit in the £100 to £200 bracket.

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