Jeweller beats nine other companies in equity building contest.
Jewellery brand Katie Rowland scooped £10,000 investment at the recent Centre for Fashion Enterprise’s (CFE) inaugural building brand equity program.
The cash injection was given to the brand to help it develop its business, having fought off nine other companies for the CFE Venrex Investment Readiness Award. The brand, founded by designer and Professional Jeweller Hot 100 2013 Trendsetter Katie Rowland, was selected for showing the most potential for growth.
The brand was pitted against nine others fashion businesses at the invite-only event hosted by the CFE at the Hospital Club in central London. There, brands met and networked with investors, pitching their business plans to win one of two cash prizes of £10,000.
British men’s accessories brand Marwood was awarded the CFE Pembroke Emerging Designer Award for best pitch.
The CFE’s Building Brand Equity (BBE) Programme identifies designers with the entrepreneurial and commercial potential to warrant such backing and stimulates their growth by facilitating vital first round investments. Originally piloted in 2012, this programme adds a fourth tier to the CFE’s business support portfolio, offering business mentoring for start-ups through to businesses turning over £2 million.
The CFE’s advisory board includes Whistles chief executive Jane Shepherdson and Agent Provocateur’s board director Martin Bartle, who work with industry partners to provide selected designer businesses mentoring and guidance on business planning, IP strategy, legal issues, strategic partnerships, consultancy options and investment readiness.