Superstar flies in for the 5th anniversary of Thomas Sabo’s Charm Club
Katy Perry has been publicly unveiled as the face of Thomas Sabo at a glamorous event alongside the Inhorgenta jewellery show in Munich.
The pop star joined Thomas Sabo staff, industry friends, celebrities and media representatives for her first official appearance for the brand since she was appointed as an ambassador in January.
Katy Perry is the brand ambassador for Thomas Sabo sterling silver, watches and Charm Club lines, and is already appearing in fashion magazine advertising across the world. Perry was introduced to as the new testimonial for the brand at Lunch with Katy Perry, where she answered questions from the media.
Perry said: "I love the fun of Thomas Sabo’s jewellery. The charm bracelets are cute, they have a healthy dose of humour and a romantic twist." She wore her own Sabo charm bracelet comeplete with Lolita-inspired heart shaped sunglasses charm, rollerskate charm, enamelled pineapple and red London bus.
The pop star was chosen as brand ambassador after Sabo met her at MTV’s European Music Awards (EMAs) in 2010. Sabo said: "I kept hearing her song Teenage Dreams on the radio, then my son gave me a copy of her album and I loved it. I think Katy represents all of our collections, she suits it very well", to which Perry added "I have too many personalities!"
Perry was asked questions by the crowd and revealed her most treasured piece of jewellery to be a pair of earrings worn by both her Grandmother and cousin on their wedding days, and worn by Perry at her marriage to comedian Russell Brand. She also revealed that Brand’s jewellery box is bigger than her own, adding: "We steal each other’s jewellery all the time."
In the evening, 1500 guests, including stars of music, television and film, joined the annual Thomas Sabo Inhorgenta party, which this year was themed as Pop Now, in honour of the new brand ambassador. The party was a riot of bright colour and pop-art inspired themes, with German pop star Jan Delay playing live, and cocktails in a myriad of colours and flavours served to partygoers.