Kim Kardashian designs Armenian-inspired jewellery

Reality TV star adds jewellery to her growing fashion empire.

American actress and reality TV star, Kim Kardashian, has followed up the launch of a clothing line and fragrance with news that she is putting her name and considerable celebrity power behind a jewellery collection.

Kardashian, who stars in her own US reality show, Keeping up with the Kardashians, has designed the jewellery range in conjunction with her sister Khloe.

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The Armenian-inspired jewellery line has been created for Los Angeles-based brand Virgin Saints and Angels, and is expected to hit US retailers in April.

The full collection was created following a successful capsule collection launch last year.

On her own web site, Kardashian enthused: “We’ve all worked very hard on this project and my sisters and I are absolutely thrilled with the way the line turned out.”

By a quirk of fate, at this week’s charity Heart Truth Fall 2010 Fashion show, Kardashian came face to face with another glamour icon who is lending her star quality to a jewellery collection. Joan Collins shared the stage at the show in the same week that she was named as the face for Alexis Bittar.




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