Jewellery brand hits trade show circuit with capsule collection.
Kirsten Goss has made a move back into wholesale with an appearance at The Jewellery Show London this week.
The London-based jewellery brand originally sold through third-party retailers when it launched back in 2002 but switched strategy to focus on direct retail in subsequent years. It now has four stores and a transactional website.
Kirsten Goss has created a capsule collection of jewels that it will make available to UK and international retailers.
As well as making an appearance at The Jewellery Show London this week the brand exhibited at Parisian trade show Premier Classe in January and will return to the French show next month.
The brand’s eponymous founder said that after success in the UK her home country of South Africa, she is hoping to take the brand to a wider international audience and feels that wholesale is essential to this strategy.
Goss said: "It’s nice to get out there again, it’s good to be seen."
She added that the wholesale collection received "fantastic interest" from retailers at the Jewellery Show London.