Jewellery brand picks location once shot for Vogue by Mario Testino.
Kit Heath has shot an ethereal new ad campaign in the Hartland Abbey.
The Abbey, which dates back to the 12th century, was once used by legendary fashion photographer Mario Testino for a Vogue photoshoot. Kit Heath said that it chose the location because of its quintessential English heritage.
The campaign will promote the brand’s spring range. Highlights in the collection include semi-precious stones in statement cocktail rings, pendant necklaces and drop earrings, all accented with flashes of colour in rose quartz, turquoise, midnight black and opaque white.
In September Kit Heath chief executive Jeff Lancaster told Professional Jeweller that the brand was planning to launch its first consumer advertising campaign in the autumn. Lancaster said that demand from the brand’s retail stockists for a consumer ad campaign had been a key factor in launching the campaign.
During an interview he said: “We’ve never done it before because we never felt like we were in the right place, but we’re there now. Our retailers have asked for it so we’re doing it.”