Deal with Tie Rack will increase distribution of fundraising range.
Fashion jewellery designer Kleshna has created a new daffodil-inspired collection of pin badges and bracelets to raise money for Marie Curie Cancer Care.
Kleshna has teamed up with national retailer the Tie Rack to sell the items through its website and 100 of its stores, where the pieces will be given prime space at the till. Kleshna will also sell the pieces direct to consumers through its own website.
The jeweller has pledged to donate £8 from each brooch sold an £2 from every bracelet sold.
Kleshna said: “I am thrilled to be working with Marie Cure Cancer Care and to once again turn my creative hand to help raise funds for the excellent work the Marie Curie Nurses do with terminally ill people in their own homes and the charity’s hospices. From a design aspect the daffodil has been a wonderful and challenging icon to work with, as the colours are vibrant and the trumpet gives such depth. Both characteristics which I wanted emphasise within the collection.”
Kleshna is renowned for her hugely successful Poppy Brooch campaign of 2010 and has just presented a donation cheque to The Royal British Legion for more than £9,000.
A massive £8.00 from each brooch & £2.00 from each bracelet and pin badge is to be donated back to Marie Curie. The collection will be on sale on www.kleshna.com and www.tie-rack.co.uk and rolled out to take prime till point position to 100 airport and station outlets.