Jewellery brand expects consumer sales to rise with fresh look.
Jewellery brand La Diosa has revamped its website and believes that the new and improved site will boost its consumer sales.
The brand relaunched its site, Ladiosa.co.uk, on Monday. The new site has been developed by Active Web Design and is a “feminine, clean, fresh, inspiring” online prescence according to chief executive and designer Natasha Faith.
Faith added: “We had a website before but it was quite stale and we weren’t able to match brand value. Our price points are around £500 but it looked like a site that should be selling £10 jewellery.”
Faith said that she expects direct-to-consumer sales to soar following the revamp, which she believes will give shoppers confidence to buy. As well as a fresh look, the site is now broken down into collections, gives information on the brand and highlights press coverage.
As well as selling direct to consumers online, La Diosa also has a wholesale division. Its jewellery is currently stocked at The Talisman Gallery, Harvey Nichols, Astley Clarke and Little 15 Jewellery.