Pop singer claiming unspecified damages against U.S. manufacturer.
Pop superstar Lady Gaga is suing an American company for using her name in its branding in order to sell more jewellery products.
In a lawsuit filed last week, Gaga is suing Excite Worldwide for trademarking her stage name – Lady Gaga – and the term Lady Gaga LG on a number of jewellery collections. She claims they are cashing in on her fame by using her name.
The term Lady Gaga by Design is also in dispute, as Excite Worldwide used this to promote its cosmetics collection without affiliation from the singer.
However, US Patent and Trademark Office records show the applications for the trademarks have not been approved but Gaga – whose real name is Stefani Germanotta – is said to be continuing with her lawsuit application.
"Defendants are aware that their applications will never be granted in the absence of plaintiffs’ consent, which defendants have been told will never be given," the suit says. "Nevertheless, defendants continue to try to ‘squat’ on plaintiffs’ rights by filing frivolous applications."
Gaga has already registered her stage name for clothes, ring tones, her website and chat rooms. She has pending trademark applications for hair, body and nail products, candles, key chains, mobile phone accessories, posters, stationary, umbrellas, tattoos, pin badges and headbands.
The suit is looking to bar Excite from filing Gaga related applications and unspecified money damages.