Laing Edinburgh is preparing for a £1.3million store move to the city’s exclusive George Street.
The jeweller, which is celebrating its 175th Anniversary this year, has agreed terms on the corner location at 72 George Street, formerly a Barclays bank, and will spend more than £1million on the fit-out and design.
The Laing Edinburg store currently operating at 29 Frederick Street, opened by Laing Edinburg chairman Michael Laing in 1978, will move into this prestigious new flagship showroom following the works.
He said: “Opening our new flagship showroom on the corner of George Street and Frederick Street is the fulfilment of a dream. We have been looking for the right location for Laing on George Street for many years now, but suitable properties don’t often come onto the market.
“Most of the Georgian buildings have narrow shop fronts, while we needed more window space to display our luxury brands and diamond collections and give our customers more opportunity to browse. This is one of the most significant corner sites in the city – we see huge potential for this property as it’s very much a blank canvas at the moment. It gives us the opportunity to bring back some of the Georgian grandeur that you would expect in a World Heritage Site.”
The second Laing Edinburgh showroom at 25 Frederick Street – which offers luxury brands including Hearts on Fire, Fope and Chopard – will remain in its current location following the move.
The George Street property offers significantly larger space than is currently available at Laing Edinburgh’s Frederick Street store. Laing Edinburgh commissioned Eric Young & Co, who have steered the property deal, alongside leading designers Skakel & Skakel.
The new luxury showroom will be designed to the ‘highest specification’ with state-of-the-art technology blended with sumptuous interiors based on a neutral palette of mink and soft cream. Two spacious floors will be connected by an elegant, sweeping cast iron and glass staircase with contemporary details and textiles throughout the building.
“As well as home to our highly-trained sales consultants, our new premises will house our workshops with our team of craftsmen and specialist designers as well as our thriving service department, which caters to the city’s consistent demand for jewellery and watch repairs.” Laing added.
He also hinted that the company which, in addition to its two Edinburgh branches, owns two Parkhouse stores in Cardiff and Southampton might be looking to expand in Hampshire.