Finnish jewellery manufacturer Lapponia Jewelry has unveiled new collections supported by fresh brand imagery and collateral for stockists.
Lapponia Jewellery will be supporting its retail partners this autumn with new images, an updated website, and fresh point of sale materials.
The updated website features store locators created to serve the needs of stockists and help drive traffic to their stores. Lapponia will also be strengthening its presence on social media to build brand awareness amongst young consumers.
In addition, to ensure a consistent consumer experience both instore and online, Lapponia is offering new point-of-sale materials including window displays, consumer brochures, advertising layouts and brand lifestyle pictures, as well as PR support.
“There are major changes at the heart of this highly regarded design-led brand,” comments Charles Vickers, Lapponia’s UK sales agent. “As always, Lapponia continues to support its stockists. The new collateral is even more vibrant and eye-catching, and, with the trend for bold, statement jewellery with strong architectural influences, we are confident that Lapponia can only prosper in terms of growth and expansion.”
Fresh photography by the renowned Swedish photographer Emil Larsson is a key feature of the revamped Lapponia offer. Larsson has worked with many of the world’s most prestigious brands including Burberry, Cartier and Prada.
This season Lapponia has introduced Moonlit Eve by Finnish designer and goldsmith, Taru Harmaala Chaloff, who adds to the company’s portfolio of jewellery for the second time.
Moonlit Eve includes takes inspiration from the lively reflection of the moon on the surface of water. The delicate diamond range has been crafted in 14ct yellow gold and has all the hallmarks of the distinctive Lapponia design language.
The brand’s autumn collection also includes a golden piece called the Nugget charm, which has been designed by Laponnia’s head designer, Björn Weckström. Crafted in 14ct yellow gold, the charm nods to the unique shapes and matte surfaces of gold nuggets found in Finnish Lapland.
Also new for the season is the Nile bracelet chain in silver, an addition to Weckström’s Nile collection from 2013. The Nile bracelet chain is elegant and simple, inspired by the fan-like papyrus reeds which grow on the banks of the majestic River Nile. It can either be worn on its own, or used as an extension to the Nile necklace.
Respect for the environment continues to be important to Lapponia. Whenever possible materials found in Finland are used in the manufacturing process. For silver and gold jewellery recycled materials are used. Lapponia meets all the standards of a modern jewellery factory. The factory has its own waste water treatment system that ensures the air, water and surrounding area are not polluted by unnecessary emissions.