Largest European Omega shop opens in London

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Westfield Stratford is timely location for brand’s 8th UK store.

Omega has opened its largest European boutique to date at new London shopping centre behemoth Westfield Stratford.

The store is the Swatch-owned Swiss watch brand’s eighth in the UK. At 790sqm it is Omega’s largest store in Europe and ranks among some of its biggest stores in the world.

Westfield Stratford’s proximity to the Olympic Games 2012 site should prove useful for Omega next year, which is the official timekeeper of the Games, as it will be able to cash in on the additional footfall created by the event whilst promoting its official affiliations.

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Omega president Stephen Urquhart said: "We are delighted to continue our expansion in the UK, and our new boutique at Westfield Stratford demonstrates what an important market this is for us. We are very proud to be the Official Timekeeper for the London 2012 Olympic Games, and with the Games fast approaching, the world will be watching this exciting city and the UK. We are honoured to be part of this."

The Westfield Stratford boutique is split over two floors and will offer shoppers new and classic Omega timepieces, plus its own lines of jewellery, perfume and leather goods. Key features of the store design include a VIP room, glass-fronted repairs workshop and a space that will be used for various exhibitions, kicking off with the History of Timekeeping at the end of October that will present historical timing instruments used at the Olympics including the first photo-finish camera from 1948.

Omega has fitted the shop out in its usual clean, luxury style, which has been created by its in-house store design team. The boutique features broken glass-style display units, champagne-coloured back walls, cream alacantara chairs, cream stucco walls and a porcelain floor. The store is flooded with light thanks to its all-glass frontage and additional lighting has been installed within the store to create an ideal browsing and viewing environment to show off its products.

Omega has been pushing into the UK with a steady expansion plan for own-stores. To read more about its plans for the UK click here to read our interview with Omega brand director Frederic Nardin.

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