Launch sales exceed expectations for graduate-founded jewellery brand

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Initial sales for luxury jewellery brand Órama London surpassed the company’s inital goals in the first two weeks of launching online.

Graduates from Imperial College Business School set up Órama London as an affordable luxury jewellery brand with an ethos of giving back to women in struggling communities.

Founders Joelle Fuchs, Yolanda Zoma and Ilaria Gilardini set up Órama London alongside micro-financing partner Opportunity International and the Women and Girls Appeal initiative.

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Each bracelet from Órama pledges a part of its profits to the brand’s partners, giving women entrepreneurs in developing countries the chance to create businesses with the help of micro-loans. Micro-financing is seen as a long term solution to fight poverty.

Not only have sales and feedback exceeded the team’s expectations, the brand has also been invited to participate in a well known business-accelerator program, and a couple of sales events, one of which is at Facebook.

Órama London currently features two collections: Inspire and Vision.

Founder, Yolanda Zoma, comments: “At Órama, we want to make women independent. The micro-loans these women receive are essential for the financial stability of the woman’s family and a matter of long-term survival; thus it is absolutely imperative they are financially autonomous and have a steady income. It is vital for their children to create a better environment, providing them with more prospects than other generations had.”

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