Leicester City player Christian Fuchs has launched his debut jewellery range in partnership with the club’s official jeweller and Hot 100 Retail Stars, Lanes Fine Jewellery.
The Austrian professional initially launched a clothing line called No Fuchs Given last year, but now he has moved into the jewellery market and worked closely with Lanes Fine Jewellery managing director, Ercan Onguc, to create an exclusive cufflink offering.
Under the watchful eye of Onguc, who trained in Hatton Garden, London, before moving to Leicester to open the Loseby Lane store, Christian Fuchs has launched made to order cufflinks inside the club’s jewellery store.
Targeting premiership stars and football-loving fathers, consumers can choose their metal – whether white gold, yellow gold or platinum, and then select an enamel colour and/or stones to add to the piece adorned with the saying ‘#no fuchs given’.
Co-business owner, Carli Onguc, comments: “The No Fuchs Given range is a great addition to our boutique. It increases our offering to our male clientele and is a really current, edgy brand which works well with our own ‘independent’ brand.”
The store confirms that the Leicester City player led the design and creation of the cufflinks from start the finish.