Leoro to introduce Parisian brand Lorina to UK

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Fashion brand to be supported by distributor ahead of trade show push.

Distributor and branding agency Leoro has secured the exclusive rights to offer UK and Irish retailers French fashion jewellery brand Lorina Bijoux.

The brand offers “100% handcrafted Frivolite’ jewellery” crafted using metal-coated cotton threads and beads. Prices range from £48 to £260 RRP.

Lorina has been stocked at London department store Fortnum & Mason for 12 months in its fine jewellery room, but Leoro are plotting a more formal launch in the coming months.

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Raoul Sagal, co-founder of Leoro, said: “Our aim is to keep the distribution exclusive to high level partners and we are now looking to expand to the rest of the UK and Ireland.”

Leoro currently distributes Italian gold jewellery brand Annamaria Cammilli and Brazilian fine jewellery brand Brumani.

Pieces by Lorina will be available to view at Premiere Classe in Paris from March 6 to 9 2015.

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