Diamond business creates decagonal shaped high tech cut for relaunch.
Lili Diamonds has been inspired by stars and outer space in the creation of a new high-tech diamond cut – the Meteor Cut – and a corporate rebranding that will provide a fresh face for the company.
The latest diamond cut and brand makeover is presented in a new corporate web site and video that captures the essence of the company repositioning.
“Our new celestial corporate video is the fruit of a grand production, combining materials shot in a number of locations worldwide with all the vogue 3D animation; the diamond industry has yet to produce its parallel,” said Nadav Attar, marketing manager at Lili Diamonds.
Lili Diamonds’ relaunched web site, www.lilidiamonds.com, includes 3D graphics and a friendly interactive interface. An online advertising campaign will appear on specialist web sites across the world to promote the changes.
The new Meteor Cut diamond style was especially designed as part of the rebranding exercise. “The Meteor Cut, a perfectly built decagonal shape, is your wish upon a star coming true. Not unintentionally our leading slogan is Find Your Star – because each and every diamond we manufacture is a true star,” said Dotan Siman-Tov, managing director of Lili Diamonds.