Lili Diamonds unveils branding strategy for 2011

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Diamond company announces space themed diamond-cut and branding.

Luxury diamond brand Lili Diamonds unveiled its new cut of diamond and new branding strategy – inspired by space – at the Diamond and Jewelry exhibition in Hong Kong, earlier this month.

The company held a party in the luxurious Grand Foyer area of the show, celebrating the launch of the its new stellar-themed branding plans for 2011.

The event was hosted by Lili Diamond’s managing director Dotan Siman-Tov, who presented the company’s new cut of diamond, called the Meteor Cut®, said to be inspired by the company’s celestial branding. 

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“The Meteor Cut® has already been presented to our clientele, and although we knew it has great marketing potential, we too were astounded from the clients’ response and enthusiasm; it seems that Meteor Cut is about to become another one of Lili Diamonds’ signature piece, alongside Crisscut®, Crisscut® and Cushion Wondercut®" said Siman-Tov.

The event also saw models wearing jewellery from the Lili Jewelry collection, set with diamonds in the brand’s patented diamond cuts. 

Lili’s innovative new website was launched on March 7 and includes 3D imaging and animations – starting from diamonds, through to explanations about the diamond industry.

Nadav Attar, marketing manager of Lili Diamonds said: "Our website brings about a revolution in the company’s branding and introduces innovation to the world of diamond marketing. We [have] used all the vogue technologies to produce a most impressive website which sheds new light on the world of diamonds."

"We are soon to present the next step in the company’s digital branding, and continue to surprise and thrill the global diamond industry", Attar added.

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