Lily Blanche makes move into Chinese market

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Company works with digital marketing firm Ashton Lord.

By Craig Heatly

Scottish brand Lily Blanche is set to launch its collection in China this month through a joint venture with Ashton Lord, the luxury goods portal that offers a conduit for UK brands into the Chinese market.

Lily Blanche will be taking its collection of pendants, necklaces, earrings, bracelets and charms to the East through Aston Lord, which operates a digital marketing and software development company operating chiefly in the UK and China.

Lily Blanche director Gillian Crawford said: “We are very pleased to be working with Ashton Lord in taking Lily Blanche to China. Chinese consumers are becoming increasingly sophisticated in their tastes and influential in their style.”

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Fifty pieces of Lily Blanche have launched on Chinese website My Dimymy this month, which caters to Chinese consumers who on the look out for Western products including jewellery. The name is a combination of Chinese words which in English translate as “excellent shopping”.

 

 

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