Australia’s IBD says country needs a brand that spans all age groups.
Silver and diamond jewellery brand Lily & Lotty is set to head down under having won distribution in Australia under International Brand Distributors (IBD).
The two-year old brand founded by husband and wife team Graham and Carole Stock has already won stockists across the UK and Ireland, and is now set to expand into Australia with IBD, which also distributes Ti Sento and Tirisi in the country.
IBD managing director Hannes Coetsee, a former sales director at Pandora and Fossil, took on Lily & Lotty as he believes the Australian market needs a brand that “spans a demographic from toddlers to teenagers”.
Lily & Lotty was acquired by IBB London earlier this year as part of its plan to widen its distribution outreach.
According to Australian site Jewellery World, Coetsee said Lily & Lotty was a good fit alongside Ti Sento, as it caters for a younger market.