Brand, its girls’ collection and It Diamonds range report success.
Jewellery brand Lily & Lotty has won 10 new accounts in seven days having showcased its collections to the Irish market.
The rhodium plated silver and diamond brand and its girls’ collection of jewellery caught the eye of retail buyers, as did It Diamonds, a separate collection of rhodium plated base metal jewellery also set with diamonds.
The three brands have together won 10 new accounts for Lily & Lotty founders Graham and Carole Stock. The Lily & Lotty brand was recently acquired by IBB London in a bid to increase its UK and international presence, though the Stocks will continue to work closely with IBB London on the design aspects of the brand.
The brands’ head of design Carole Stock said: “We are delighted with the reception both brands are receiving from retailers and can immediately see a bright future for our collections in Southern Ireland."
The brands’ packaging and POS are said to have added to their luxury appear, including ribbon-tie boxes and vintage-style black and white imagery.