Lincoln jewellers prepare for personalised jewellery sales this Christmas

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With personalisation continuing as a key trend in the jewellery industry this year, jewellers in Lincoln have been preparing to deliver these popular pieces.

Jewellery designer Daniella Draper has a flagship store on Lincoln high street which showcases her entire collection of jewellery and bespoke offering.

Predicting her personalised jewels to be the bestsellers this Christmas, but also being aware that when a piece of jewellery has been engraved it is even more important to make sure the it is right for the receiver, Daniella Draper has set up a wish list service in store.

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“We offer Wish List so someone can pop in, write down all the things that they like, get sized up, and then we will keep that in file for anyone to come in and buy those pieces,” explains designer and store founder Daniella Draper.

She continues: “Our personalised items do sell very well, particularly our bangle because they are good value, they make a beautiful gift, you can personalise them so they are sentimental. The staff spend a lot of time with the customers, really trying to give them as much time as possible to make it a nice experience, and the work shop is working like crazy to make sure everything can get turned around in time with a lot of it being personalised.”

For independent jeweller John Greed, personalisation comes in the form of stocking brands which offer charms and other pieces to create unique looks and mark memorable moments.

However, wanting to go the extra mile for consumers, store founder John Greed has invested in his own engraving equipment to be able to engrave all the brands he stocks and offer a quick turn around on these items.

Greed explains: “We are the only people [in Lincoln] that engrave the big brands, Links of London, Nomination, Pandora and Sabo, so we’ve brought those four big brands together which are all about personalisation and now on top of that we offer actual personalised engraving.”

“At our HQ we’ve got banks of lasers engraving jewellery, which is perfect for the web because basically you need to know what people want engraved, so they can type it into the website and then we can import that, put it into the laser machine, and all that.”

Elsewhere in Lincoln jewellery retailers predict brands and 9ct jewellery to sell extremely well this Christmas.

James Usher manager Scott Ward says: Mount Blanc, we are going to do fabulously well with. It’s a great range of gifts from £130 upwards. Longinus is also always a good brand for us at Christmas.”

Colonia manager director Helen Stobie adds: “Clogau is our biggest hit at Christmas along with Danish design watches. Contemporary 9ct gold was popular last year and it looks like this might continue this year – especially rose gold jewellery.”

Lincoln’s annual Christmas Market weekend takes place during the first week of December, marking the start of the Christmas trading rush for the city’s jewellery retailers.

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