Nichole de Carle London offers undies with gold plated diamond charm.
Lingerie brand Nichole de Carle London has unveiled a pair of knickers with a detachable, certificated diamond charm in a bid to dazzle wearers and admirers.
The brand this week launched the knickers at a lingerie store The Lingerie Collective near Carnaby Street in London. Designer de Carle said she was delighted to present the first ever diamond with every knicker, which retail at £250.
The design is part of her SS12 collection, and has been made possible thank to diamond suppliers Coster Diamonds, founded in 1840 and based in Amsterdam. It is said that Coster’s founder Moses Elias Coster was approached to re-cut the famous Koh-i-Noor diamond.
Each pair of knickers features a D colour, VVS .10ct ethically-sourced diamond, said to be worth €300 alone, making the knickers a bit of a bargain. The diamond is set into a solid sterling silver charm, hallmarked by designer Salima Hughes Jewellery and embossed with the Nichole de Carle London crest, which pays tribute to the de Carles’ Huguenot heritage.
Selfridges will be the first exclusive retailer to stock the knickers for the Christmas shopping season, which are part of a wider collectors’ line, with the next addition due for release in January 2012.