Brands team with men’s cancer charities by creating playful jewels.
Links of London and Tatty Devine have got into the charitable spirit by creating limited edition collections with quirky moustache designs to support the men’s charity movement Movember.
Links of London yesterday unveiled a new silver charm and set of cufflinks with a moustache design, encouraging both men and women to shop the collection to show their support of Movember.
The brand is donating 10% from sales of its moustache pieces to men’s health charities. Links of London suggests that so-called Mo Bros can show their support for fellow gents by wearing their ‘tache on their sleeve, while females – Mo Sistas – can add the moustache charm to the brand’s Sweetie charm bracelets or put it on a chain for a quirky pendant.
Tatty Devine, a brand that typically works in acrylic producing everything from dinosaur skeleton necklaces to gin-inspired pendants created with artists Gilbert and George, is also promoting a moustache-themed collection of rings, pendants, cufflinks and stud earrings.
Tatty Devine will donate 50p to men’s charities from each item sold, which include wood and tortoiseshell acrylic necklaces and black enamel ‘tache cufflinks.
The Movember movement was founded in 2003 and involves men growing moustaches during the month of November, while raising funds for a number of men’s health charities including those dedicated to tackling prostate and testicular cancer. To date, more than a million people have got involved with projects that support Movember.