Links of London adds to offering with iPhone app

Retailer launches app following three-fold increase in traffic.

Links of London is set to follow in the footsteps of Boucheron, Blue Nile and QVC by increasing its mobile presence with an iPhone app, set for launch this year.

The app was unveiled yesterday and will offer access to a small range of products from the Links of London website. A mobile site, designed to allow consumers to shop from their phone, will be launched later this summer.

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Caroline Rolfe, e-commerce manager at Links of London noted that, over the past six months, traffic from social media channels has tripled. She said: "Visits for mobile have been increasing daily in the last six months, which we partly attribute to the dramatic increase of traffic from our social channels – a high proportion of this comes from people on their phone."

However, the mobile app and future mobile site are apparently not sales-focused, but have instead been designed to allow the user to create jewellery collections or browse products as research ahead of a purchase. Following with reasoning that notes customers wanting a better ‘fee’ of the product, Rolfe added: "Jewellery has a high price point – I see people either going to the store or the site to buy."

Links of London is also looking to implement a new e-commerce platform later in the year to support new developments to the website. The site will allow better functionality for shoppers including the ability to rotate products 360 degrees, add ratings and review products.



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