Jewellery retailer Steffans has announced British fashion jewellery brand Links of London will be joining its 40th anniversary celebrations.
Links of London will join brands and designers such as Shaun Leane, Georg Jensen and ChloBo in producing an exclusive ruby piece of jewellery for Steffans.
The brand has decided to give its classic Sweetie bracelet a unique twist for the occasion, adding red accents to represent Steffans milestone.
“It seemed a natural fit that Links would be involved,” comments Wesley Suter. “We have stocked Links ever since the brand was launched by John and Annouska. The obvious product was the sweetie an iconic product of the brand.”
The Links of London product will launch later on in the year and will be sold exclusively online and in Steffans stores.