The brand will relocate from Sloane Square to new concept store.
Links of London has relocated its Sloane Square store to a new concept boutique on the nearby Kings Road, Chelsea.
The new store is inspired by London townhouse architecture in a bid to attract fashionable Chelsea clientele.
The interior will combine classic period details with soft furnishings to create a relaxed and contemporary environment for shoppers.
Key collections, such as the new skinny friendship bracelets and the Hope collection, will be available in the store, alongside men’s and women’s watches, sterling silver jewellery and 18ct gold pieces.
To celebrate the launch, Links of London is offering a free in-store engraving service over Mother’s Day weekend, plus the opportunity to win a pave diamond pendant.
The concept boutique at 9 Kings Road is open now.