Links of London opens first Danish concession

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Store area to open in Copenhagen’s fashionable Illum department store.

Links of London has opened its first concession space in Denmark, inside Copenhagen’s Illum department store, regarded as one of the most attractive department stores in Scandanavia.

The Links of London space measures 800sq ft and will officially open on August 26th.

Links of London CEO Andrew Marshall spoke of his anticipation at opening in Denmark. He said: “We are excited about opening in Denmark because as a stylish, luxury British jewellery brand we feel we have something to share with the Danes.”

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“Links of London has huge success in many of the fashion capitals of the world and the Danes are known for their strong feel for design and creativity. We believe our jewellery embraces value and a look that will appeal to Danish men and women,” he added.

The Illum store houses fashion, accessories and homeware from design-led brands from around the world. The store sells jewellery and watch brands including Pandora, Bulgari, Breitling and Omega.

To date, Links of London are represented internationally in countries including America, Hong Kong, Hawaii, Greece and Spain.

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