Links of London jewellery worn by several X Factor contestants.
Links of London jewellery was spotted on no fewer than four of the X Factor contestants during last weekend’s live shows, which was watched by a massive 15.2 million viewers at its peak.
The signature Links Friendship Bracelet proved to be the most popular piece being sported by Cher Lloyd, Belle Amie, One Direction and Diva Fever.
Cher Lloyd opted for the Maroon version of the popular item where as Belle Amie’s Esther wore the coral and gold edition by Cat Deeley and band mate Sophia went for the green and black bracelet, all priced at £110. Further Belle Amie member Rebecca bucked the trend for the evening in Links’ Flutter and Wow cuff, which is available for £395.
The boys of the competition also supported the brand with Liam from Simon Cowell’s handpicked group One Direction seen wearing a black Friendship Bracelet.
Camp double act Diva Fever, who were was ultimately voted off on Sunday, both went for Links of London Friendship Bracelets as well being styled in the fuschia hearts and fuschia skulls versions as well as the yellow and pewter and orange and pewter pieces.