Television star selected for her London look and international appeal.
Links of London has unveiled Cat Deeley as its global brand ambassador. She will first appear in print and online adverts from September promoting the jeweller’s autumn/winter collection.
Deeley was chosen for her appeal on both sides of the Atlantic as the current presenter of both the British and American version of hit reality show So You Think You Can Dance.
Creative director Elizabeth Galton said she was selected for her “beauty and fresh London feel – something that embodies the essence of the Links of London brand".
Links of London outperformed many of its jewellery peers with record trading figures in 2009 attributed to a strengthening brand image in Europe and the US.
The company currently has 33 stand alone stores and 15 concessions in the UK, while the US and Canada have six stand alone stores and 15 concessions.