Live artist draws consumers into Jeremy France Jewellers

Charlotte in front of JFJ

Jeremy France Jewellers played host to live street art for Winchester’s Hat Fair.

The Hat Fair is the UK’s longest running festival of outdoor arts, taking place annually during the first weekend of July across the historic city of Winchester.

Traditionally, Jeremy France Jewellers has found that the Hat Fair weekend is an incredibly quiet time for business – especially when they were based at the top of the High Street out the way of all the hustle and bustle. However, since the family-run jewellers relocated to their three-story premises at the heart of the High Street in 2013, right next door to Starbucks below The Pentice, Jeremy France and his team are slap-bang in the middle of all the lively goings-on.

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To embrace the local artistic talent that Winchester has to offer and to get in the Hat Fair spirit, the recently awarded ‘Independent Business of the Year’ hosted a ‘Live Window Illustration’ on its two huge front windows.

Sketching away on both the Saturday and Sunday, local Hampshire-born illustrator Charlotte Mcintosh, turned what may have been a passer-by into a potential customer as she created imaginative window doodles.

The artist attracted large crowds of spectators, intrigued to see her whimsical creatures and what was twinkling away behind the doodles in store.

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