Liz Earle scoops Best Jewellery Collection at CMJ Spring Trade event

Liz wins Best Collection at CMJ credit Anarchy Photography

Beauty and wellbeing guru Liz Earle’s debut collection of Fairtrade jewellery has been honoured by the Company of Master Jewellers (CMJ).

At an event held in Birmingham Hilton Metropolitan hotel yesterday evening (Sunday February 21, 2016) Liz Earle was presented with the award for Best Jewellery Collection 2016.

On receiving the award Earle commented: “I am honoured to have received this prestigious award. I am also extremely delighted that my first collection is creating such a stir in the jewellery world, especially as it shines a spotlight on the importance of provenance and using ethically-sourced materials.”

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Liz Earle’s Fair and Fine Botany Collection has evolved from a lifelong love for botanicals, wellbeing and jewellery, combined with a passion to promote fair and sustainable sourcing.

Earle explains: “Branching out into jewellery was a logical progression for me. To my mind what we choose to put on our skin and wear against it are both equally important. Hence just as the botanicals I used in the Liz Earle beauty range are ethically and sustainably sourced, so has the gold and silver in my jewellery collection.”

The Liz Earle Fair and Fine Botany collection is the result of a collaboration Cred Jewellery. Each piece of Liz Earle jewellery is made in Lima, Peru from 100% Fairtrade silver and gold mined from small local artisanal mines in the Peruvian countryside.

Alan Frampton, chief executive officer of Cred adds: “Liz has been a pioneer in the ethical supply chain for over 20 years; it’s great to have an ambassador like Liz working with us in the jewellery industry.”

The inspiration for Liz’s first Fair and Fine jewellery collection comes from some of her favourite botanicals: neroli, eucalyptus, wild rose and ivy. Each plant has been meticulously observed and then accurately recreated in extremely rare Fairtrade ‘vermeil’ – the term given to Fairtrade silver gilded in 24-carat Fairtrade yellow or rose gold.

Judith Hart, director of The CMJ explains: “The judges were particularly impressed by Liz’s attention to detail and the authenticity of the very feminine botanicals she has chosen as inspiration for her first collection.”

The Company of Master Jeweller’s award is not the first accolade for Liz Earle’s debut collection as it also won Emerging Designer and Best Ethical Jewellery in Professional Jeweller’s Collections of the Year 2015.

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