LJW launches first ethical jewellery showcase

Essence Ethical Jeweller Pavilion at Treasure showcasing 8 designers.

In an attempt to raise the profile of the emerging ethical jewellery movement, London Jewellery Week (LJW) will be showcasing eight of the hottest ethical jewellers at Treasure this year.

Treasure has partnered with ethical materials provider CRED Sources to establish the Essence Ethical Jeweller Pavilion. The Pavilion will be a showcase of eight designers, as well as a forum for seminars and debates on ethical jewellery.

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Individual work from a group of leading, ethical designers will be on show at the Essence Pavilion. These will include: April Doubleday, Avasarah, Choo Yilin, CRED, Fifi Bijoux, Leblas, Oria and Ute Decker.

Designers will be sourcing Fair Trade metals, utilising sustainable materials like bio-resin and recycling old materials in an attempt to create intimate pieces which will not sacrifice on either creativity or quality.

The Essence event also stands to mark the establishment of the Ethical Jewellery Foundation, which will continue to champion ethical and Fair Trade jewellery beyond 2010.

London Jewellery Week director and organiser of Treasure Della Tinsley said: “We wanted to prove that ethical jewellery is not just a fad but a hugely important growth area in jewellery and one that can make a real and lasting difference. Through the Ethical Jewellery Foundation, we are committed to putting sustainability at the heart of London Jewellery Week; now and in the future.”

Certified Fair Trade, fair mined gold jewellery could too become a reality this year as the development of a Fair Trade sponsors mark at the Birmingham Assay Office means that collectors and consumers can now easily distinguish ethical jewellery from different designers.

The Essence Ethical Jewellery Pavilion will be open at Treasure from June 11 – 13 at Victoria House, Southampton Row, Bloomsbury.



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