Birmingham exhibition to support trade initiative at Treasure.
London Jewellery Week has teamed up with Birmingham trade exhibition The Jewellery Show for the trade day at selling exhibition Treasure that will launch this year.
The two organisations will partner to create a new element of the show called The Jewellery Show Salon that will be focused specifically at trade buyers in the heart of a show that to date has been dedicated to consumers.
The Jewellery Show event director Julie Driscoll said. “I am absolutely delighted that The Jewellery Show is now trade partner for London Jewellery Week for 2011 and beyond. This partnership will be of immense benefit to both participants of The Jewellery Show Salon and all the existing exhibitors at Treasure.”
London Jewellery Week believes that by introducing a trade element to Treasure it can provide jewellery retailers with a June buying opportunity that will allow them to react to trends much faster in a similar way to the fashion industry.
London Jewellery Week managing director Della Tinsley said: “London Jewellery Week endeavours to support jewellers at every level – from mentoring and support for emerging jewellers to the cultivation of new clientele for established jewellers. I’m convinced the Jewellery Show Salon at Treasure will be hugely beneficial to jewellers and retail buyers alike.”
In addition to the partnership with The Jewellery Show, London Jewellery Week has co-ordinates a range of activities to support the trade in 2011 including teaming up with Professional Jeweller magazine as its only official trade media partner to ensure that news about the event and its participants is delivered in real time to the industry, creating an emerging jewellers showcase at Spitalfields Market selling show JewelEast, facilitating the promotion of jewellery-making courses to young people through Holts Academy in Hatton Garden, and the championing of Fairtrade and Fairmined gold through the Essence, an ethical jewellery pavilion at Treasure.