Lola and Grace re-launches boutiques to fit new retail concept

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Jewellery brand Lola and Grace, launched by Swarovski in 2012, is evolving its retail format with the re-launch of two boutiques in Lakeside and Meadowhall.

Moving towards a more “premium and inviting” shop fit, the store aims to provide consumers with a shopping experience in line with the brand’s values, and will highlight the key assets of Lola and Grace’s collections.

The new retail concept enhances the premium positioning through a more refined product display, created using natural materials, such as marble, wood and copper, and integrating framed campaign visuals to provide instant inspiration, allowing consumers to enjoy the versatility of the collections in a feminine and luminous environment.

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The boutiques celebrated their re-openings with consumer launch events running from 1 to 2 April 2016.

The brand is also undergoing an evolution with regards to product, with the new FW16 collections unveiled at Baselworld in March 2016.

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