Lola Rose opens 20sqm Harrods shop-in-shop


Brand makes exclusives for store; teams with Raylian to create space.

Colourful stone jewellery brand Lola Rose has opened its first shop-in-shop space within Harrods this week, a 20sqm space with a sleek Art Deco-inspired design.

The space features both Lola Rose mainline collections and its Lola Rose Boutique range, made using base metals. The brand has also created a number of exclusives specially for Harrods to mark the opening.

Lola Rose teamed with London-based shop fitters Raylian to create a clean, Art Deco-inspired monochrome shop-in-shop space. The company has previously worked with Harrods on other shopfit, as well as brands including Hollister, Abercrombie and Fitch and luggage specialists Case.

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Gewirtz said of the opening: "We are thrilled to be working with Harrods and absolutely delighted to showcase a really glamorous, expansive and unique offer for customers from all over the world. The collections are going to look magnificent with a really strong mix of coloured stones and metallics and a truly beautiful capsule of rock crystal that I have created specifically for this launch."

The shop-in-shop opening follows the recent refurbishment of Harrods fine jewellery room, with new additions such as Annoushka, while Boucheron renovated its shop-in-shop space with a lighter, brighter interior.



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