Jewellers can target shoppers with offers, discounts and competitions.
London Jewellery Week is launching a loyalty card that will entitle consumers to special offers and discounts throughout the week and give jewellers participating in the event the opportunity to target shoppers directly.
Retailers, brands and designers taking part in London Jewellery Week will be given access to the consumer database created by the London Jewellery Week Select Card and will be able to communicate offers to consumers to try to drive sales.
Consumers can sign up for the London Jewellery Week Select Card online at londonjewelleryweek.co.uk. The card will also give them access to prize draws and competitions taking place throughout the week, which takes place from June 7 to 13.