Shoppers can win an exerpeince day at Sywell Aerodrome.
Lorus is running a customer incentive this autumn to win an experience day with air display group Blades.
The watch brand has created a timepiece inspired by Blades and is running a competition for consumers to win the day out in April when they buy a Lorus Blades watch. The brand will also be featuring the Baldes watches in a Christmas advertising campaign.
The watches have retail prices of between £39.99 and £69.99 and are being widely distributed to retail jewellers.
Lorus is now the official time sponor of Blades and to celebrate the link the watch brand invited buyers from John Lewis, Signet, F Hinds and Debenhams to spend the day with the Blades at the Sywell Aerodrome in Northamptonshire in September.