Louis Vuitton announces its jewellery plans

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Luxury retailer to open its first dedicated jewellery store in 2011

French fashion house, Louis Vuitton has detailed plans to open its first fine jewellery and watch store in Paris next year.

From the exclusive address of 23 Place Vendôme, the high-end brand will retail items such as their ’09 launched collection, L’Ame du Voyage which incorporated the LV diamond cut and delicate hand of Lorenz Bäumer.

“The Louis Vuitton store at Place Vendôme is as fundamental a step for our jewellery collection as our workshop at Asnières was for our trunks in 1859 or as our workshop in Fiesso d’Artico in Italy was for our shoes in 2000,” said Yves Carcelle, Chairman and CEO of Louis Vuitton Malletier.

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“This store, which is planned to open at the end of 2011, will allow us to become a major player in the world of fine jewellery. Our clients will have the possibility to discover the Louis Vuitton watch and jewellery universe – a universe which combines tradition and innovation and remains true to the unique know-how of our craftsmen.”

 

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