Lucy Q: Taking collaborations online and on air

Lucy-Quartermaine.jpg

The designer her experience working with The Jewellery Channel.

As part of last month’s feature about jewellery brands working with high street businesses designer Lucy Quartermaine of Lucy Q shares her experience of working with both a large online and television retailer and with independents.

"I was discovered at IJL back in 2010 by one of the head buyers of The Jewellery Channel," explains jewellery designer Lucy Quatermaine of Lucy Q.

"It was from there that we decided to trial a few of the existing Lucy Q designs on the channel. This went well and they asked me to design some exclusive pieces just for them [below]. I now try to launch new collections for The Jewellery Channel every three months."

Story continues below
Advertisement

Quatermaine says The Jewellery Channel appealed to her as it was well established and boasts a loyal customer base. "It also means I can appear as a guest presenter to talk about each piece of jewellery. My designs for The Jewellery Channel are commercial, but with a designer edge."

One issue that Quartermaine faced with her initial Jewellery Channel designs was that the price was quite low, which upset some of her trade customers. "This issue has been resolved with designs which are exclusive to The Jewellery Channel. My other collections are not sold on the channel.

"My only other concern was going from being a large fish in a small pond, running your own business and working with independent retail outlets, to being a small fish in a large pond and having to deal with contracts, invoices and lots and lots of paper work."

This feature was taken from the May issue of Professional Jeweller. To read the issue online, click here,
 

Authors

*

Related posts

Top