Jeweller in strong position as it lessens reliance on big-ticket items
Retailer Lumbers has revealed that its pre-Christmas sales volumes are 40 percent ahead of last year as its shoppers buy more lower-priced items.
The Leicester jeweller said it has noticed a shift away from selling low numbers of high priced items towards volume sales of lower-priced jewellery and watches.
Lumbers managing director Dominic Gommersall said: “Due to the banking crisis last year we were reliant on fewer larger sales whereas this year in relation to volume we are 40 percent up on last year’s figures. This [Christmas] is certainly looking increasingly positive as we are selling in volume instead of waiting for the purchase of a six-figure item.”
Gommersall added that brands that he believes will sell well this Christmas will be those that have invested in consumer ad campaigns. He said: “Brands such as Breitling, Chopard and Tag Heuer will prosper. Due to the support they offer with regards to advertising they will reap the rewards at Christmas time and other brands that have failed to commit to advertising spend will endure a tough time in the next two months.”