Luxury jewellers could be set for massive sales surge this weekend

LONDON, ENGLAND - SEPTEMBER 22:  Shoppers walk along New Bond Street in Mayfair which is the most expensive avenue in Europe for retail rents on September 22, 2010 in London, England. Findings from retail estate agents claim that over the past year rents on New Bond Street have risen to 536 GBP per square foot, exceeding that of the Champs-?lys?es in Paris. In comparison, New York's Fifth Avenue, which is the world's most expensive shopping street, has rents of approximately 1180 GBP per square foot.  (Photo by Oli Scarff/Getty Images)

High-end jewellery boutiques are expected to see a considerable sales injection this weekend as Chinese tourists are predicted to flock to the capital to celebrate Chinese New Year.

According to new figures, Chinese visitors looking for luxury goods could splash £11 million in London alone over the coming week, to welcome in the year of the Rooster.

Data from Worldpay, a payment process specialist, predicts that department stores and high-end boutiques could be among the biggest winners during the annual spring festival.

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These figures are expected to increase even further this year, with more Chinese visitors than ever visiting British shores.

Spending by Chinese visitors has increased by 24% year-on-year, as bargain-hunting ‘Brexit tourists’ take advantage following the slump in value of the pound against the Yuan in the wake of the referendum result. The combination of the weak pound and a growing Chinese luxury market means the UK has never been more desirable as a shopping destination.

Commenting on the data, James Frost, CMO of Worldpay UK, said: “As the Chinese New Year is seen in across the world, it looks as though Britain’s businesses are set for a Golden Week ‘gold rush’. With the weakened pound, London is much cheaper this year for Chinese visitors, and we expect popular shopping destinations to reap the benefits from the influx of free-spending tourists.”

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