Luxury jewellery house signs first global online e-tailer

De Grisogono has launched on Net-a-Porter marking the first time the Geneva-based jewellery house will be sold by a global online retail giant.

The brand’s signature Allegra collection was chosen for the launch, with pieces from the Ventaglio collection later being added to complement the assortment.

Together, the collections offer elegant and timeless pieces, alongside contemporary and stylish designs, which cover a variety of high-end price points.

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Net-a-Porter says de Grisogono’s offers “designs infused with dustings of diamonds and bursts of colour”. It also describes the pieces as “playful”.

The arrival of de Grisogono at Net-A-Porter is the latest addition to the retailers ‘Fine Jewellery & Watch Suite’ launched in April 2018.

This year has seen a boost in high-end luxury brands signing deals with online luxury platforms.

Furthermore, many of the top e-tailers such as Net-a-Porter and Farfetch have pinpointed jewellery and watches as a growth area, and launched dedicated spaces to bolster sales in this sector.

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