Mad Men star fronts Westwood’s palladium range

Christina Hendricks chosen as face of Vivienne Westwood’s collection.

The Palladium Alliance and Vivienne Westwood have announced Mad Men star Christina Hendricks as the face of Vivienne Westwood new Get a Life palladium jewellery collection.

The actress is said to be lending her "classic beauty" to the collection, and has been photographed in a series of elegant campaign shots to launch the striking, limited edition jewellery.

Featured in the collection are both couture and commercial pieces delicately crafted in palladium – a naturally white metal belonging to the platinum family that maintains its colour and shape over time. Designs from the collection are inspired by nature and from symbols of paganism – the acorn, the oak tree and the heart all feature prominently to represent strength, power and hope for change to make the environment better for the future.

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Of her new position as testimonial for Westwood’s collection, Hendricks said: "Vivienne Westwood has always been one of my favourite designers. So it was a great honour for me to be asked to represent the Get a Life palladium jewellery collection. I admire that Vivienne uses her designs to inspire change and the pieces are just so wonderful."

Hendricks described her love for the collection, from the dramatic tiara and the heart necklace to the more simple pieces such as Westwood’s acorn earrings.

Dame Vivienne Westwood said of the collaboration: "Christina is the embodiment of beauty and we were delighted to have been able to involve her with this new jewellery collection. Her style is just so complimentary to my designs. She has proved to be the perfect model for the campaign."

The Vivienne Westwood Get a Life collection will be available in Vivienne Westwood boutiques in London and LA from March 2011.

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