Dazzle jewellery exhibitions attract 150,000 shoppers each year.
Manchester and London are to play host to Dazzle contemporary jewellery exhibitions again this Christmas.
Dazzle will transform the foyers of the Royal National Theatre into a bazaar for the 30th time in December, with over 90 designers exhibiting between 3,000 and 4,000 pieces.
The exhibition, which has in previous years been visited by numerous celebrities and politicians, will incorporate everything from pearls and precious metals to pebbles, plastics, handwritten documents and recycled train tickets. Styles will include the illustrative, mechanical, organic and architectural.
Some of the biggest names in contemporary jewellery will be showing once again at Dazzle, such as Jane Adam, Catherine Hills – jewellery designer on the Harry Potter films – and Alan Ardiff. New up and coming designers include recent graduate Leah Black, Yvonne Gilhooley and Rita Baek.
The Manchester exhibition, which was started in 1981, will take place at the Town Hall. It will feature 56 jewellers, showing over 3,000 pieces. Individual designs will be showing from designers such as Bea Jareno, Victoria Walker and Tania Clarke Hall, with big international names Gail Klevan and Lilian Busch also to make an appearance.
An estimated one in every 400 adults in the UK has bought from a Dazzle exhibition and the retailers are responsible for an estimated 10,000 direct sales per annum.
The London Dazzle alone welcomes an average 100,000 visitors and the Dazzle website receives over 350,000 hits per year.
Dazzle is the largest selling contemporary jewellery exhibition in Europe and has been responsible for launching the careers of over 500 graduate jewellers, with approximately 1,000 designers having passed through the Dazzle doors over its 30 year history.