Mappin & Webb enlist paper artist for bridal range

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Paper sculpture artist Zoe Bradley will create in-store visuals.

UK jewellery retailers Mappin & Webb are collaborating with renowned paper sculpture artist Zoe Bradley for their 2014 bridal campaign.

Window displays and in-store visuals will feature hand-sculpted paper roses to compliment a range of solitaire rings inspired by British flowers and the ‘English rose’ aesthetic.

Zoe Bradley has previously worked with brands including Alexander McQueen, Liberty, Louis Vuitton and Smythson, as well as being involved with editorial projects for Vogue, Wallpaper and Harper’s Bazaar magazine.

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Elizabeth Galton, creative director of Mappin & Webb, revealed: “Mappin & Webb is delighted to collaborate with paper artist Zoe Bradley on our latest windows. Zoe’s oversize, hand crafted paper silhouettes perfectly complimented the creative concept for our latest Bridal campaign and the new Mappin & Webb direction.”

The new window displays can be seen throughout the Mappin & Webb store network until the beginning of May.

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