Italian jewellery brand takes space in Harvey Nicholls in Birmingham.
Marco Bicego has opened its second Harvey Nichols concession this year as it plans to push more aggressively into the UK market.
The second concession is in the Birmingham branch of the department store, and follows the opening of a Harvey Nicholls concession in London in June.
In addition to the two concessions, the Italian jewellery brand also has about 35 independent stockists in the UK; a number that it is hoping to grow through UK distributor Leoro.
The UK is currently Marco Bicego’s third largest market, joint with Germany, following behind Italy. Its number one market is the US, where a study by First United Brands revealed it to be the fourth bestselling jewellery brand in the country.
Marco Bicego’s eponymous founder and designer said: “I really see the UK as being a potentially huge market for us. We are ready to invest and work with our retailer partners to make the brand the best that it can be.”
The jewellery brand, which is known for its colourful gold and gemstone jewellery that is made in Italy, has just rolled out a new store design at its London Harvey Nichols concession. The brand is moving away from darker brown furniture to a lighter beige and brown colour scheme that it will roll out worldwide in the coming months.