Italian luxury jewellery brand Marco Bicego has reported a 44% increase in sell-in in the UK market, along with growth in its total number of doors.
Describing its success so far in 2015, Marco Bicego’s UK distributor P J Watson outlines increasing awareness and interest in the brand, which is recognised for its gemstone-imbued fine jewellery collections and signature etched finish to its yellow gold.
Stephen Dewhirst, sales director at P J Watson, states: “Our sales (sell-in) to date is some 44% higher than last year, and we have opened nine new doors to date this year, which now totals 44 doors in the UK and Ireland for Marco Bicego.
“The bestselling collection so far in 2015 has been Goa, closely followed by Lunaria, which launched in 2014 and was updated with aquamarine gemstones for 2015. Lunaria is in 20 of our doors to date, plus Marco Bicego’s concessions in Harvey Nichols and Harrods.”
Celebrating its 15th anniversary this year, Marco Bicego showcased its new collections at Baselworld in March, introducing its Lunaria Aquamarine collection, along with updates to its colourful Paradise collection and signature Marrakech line. Together with PR team at Facets PR, the brand hosted appointments with 27 members of the UK luxury and jewellery press, placing it before key fashion editors and writers.
Speaking of Marco Bicego’s global growth, Dewhirst adds: “Worldwide to date, the Lunaria collection represents about 27% of the total sales of Marco Bicego – it has been very successful.”